the past, the present and the future
HEADQUARTERED IN DUBAI, UNITED ARAB EMIRATES, DAMAS IS THE MIDDLE EAST’S LEADING INTERNATIONAL JEWELLERY AND WATCH RETAILER. FOUNDED IN 1907, TODAY THERE ARE ABOUT 300 STORES IN THE MIDDLE EAST, MOST OF WHICH ARE LOCATED IN THE GCC REGION. DAMAS INTERNATIONAL WAS ACQUIRED IN APRIL 2012 BY A CONSORTIUM LED BY MANNAI CORPORATION QSC AND SUBSEQUENTLY HAS BECOME A WHOLLY OWNED SUBSIDIARY OF MANNAI CORPORATION.
the history of damas
The company begins to set new standards in quality.
Its authentic craftsmanship and innovative approaches to designing jewellery guarantee that every piece is pioneered with remarkable design.
The brand becomes a household tradition in the Middle East and is worn by women across several generations.
This step helps the company gain more recognition as a leading and innovative jewellery brand.
The company’s team of jewellery experts constantly explore ways to invent new trends in an ever-changing market and position the company as a trendsetter.
The Damas team prides itself on providing unmatched craftsmanship and sound knowledge of the luxury jewellery industry.
The first Les Exclusives boutique opens in the UAE. The brand’s regional reach establishes Damas as a market leader.
This is where the majority of the company’s in-house designs get manufactured.
Available for the first time in the Middle East, Forevermark diamonds are the world’s most carefully selected diamonds. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon.
It moves its positioning from a famous jewellery brand in Dubai to a famous international luxury brand from Dubai. The company’s objective is to create an environment that will attract and retain a committed team of talented professionals, who will continue to build on the heritage and reputation of Damas.
Today, Damas is the leading luxury jewellery and watch retailer in the Middle East. Headquartered in Dubai, it manages over 40 international brands alongside its own in-house designs.
Damas also begins a partnership with Garrard, the oldest jeweller in the world.
To create an environment which will attract and retain a committed team of talented professionals who will continue to build on the heritage and reputation of Damas for trust, craftsmanship, innovation and market leadership.
From a famous brand in Dubai to a famous international jewellery brand from Dubai.
'Our Damas' encapsulates the values we aspire to in working together in Damas and in our relationships with our customers and business partners. The values we have set for ourselves are as follows:
Passionate, committed and loyal employees are the heart of our company:
- Create an environment that thrives on trust, respect, diversity, motivation and team spirit
- Celebrate success, learn from mistakes and recognise achievements
- Encourage open communication and the sharing of ideas
- Empower people to take responsibility and support them to deliver their best
- Encourage training, build careers , develop leaders at every level
Our customers have been the foundation of our success for over a century. Our customers are our source of inspiration:
- Earn our customers’ loyalty through integrity and trust
- Create memorable shopping experiences for our customers
- Exceed customer expectations through the standard of our service and unmatched quality jewellery
- Be the brand of choice
Our Business Partners
We aim to create long term sustainable relationships with suppliers and partners underpinned by high standards of corporate governance:
- Demonstrate honesty, fairness and clarity in our interactions with suppliers and partners
- Maintain long term relationships and be regarded as a trusted partner
- Practice highly ethical and responsible business practices.
- Recognise that our business must be profitable and deliver consistent long term value to succeed
We are passionate about our jewellery and we believe in our products as much as we believe in ourselves
- Continue to delight our customers with beautiful jewellery and fine craftsmanship
- Encourage innovative designs that uphold the Damas tradition of being a trend setter
- Deliver the widest range of ethically sourced jewellery
- Become the customers’ automatic choice through the reputation of our products
Keith Higley: Executive Chairman, Board of Directors
Keith Higley serves as the Executive Chairman of the Board of Directors of Damas International Limited. Keith Higley is a seasoned international banker with a succession of leadership roles in the Lloyds Bank Group including Country Manager, Dubai, UAE, and General Manager, Japan before joining Mannai Corporation QSC as Chief Executive Officer in Qatar in 2001. He was appointed as Managing Director of Mannai in 2007 when Mannai listed on the Qatar Exchange and became a Non-Executive Director in 2009. He is a Fellow of the Chartered Institute of Bankers, a Member of the Institute of Credit Management and a Chartered Director qualified by the Institute of Directors UK. He also holds a Certificate in Corporate Governance from the INSEAD Business School.
Mohamed Al Kubaisi: Member, Board of Directors
Mohamed Al Kubaisi is a non-executive member of the Board of Directors of Damas International Limited. Mohamed Al Kubaisi is the Deputy Chief Executive officer of Qatar Investment and Projects Development Holding Company (QIPCO Holding) based in Doha, Qatar. He is also a Board Member of QIPCO Holding and several of its associated companies including Mannai Corporation QSC. He holds a B.Sc. (Honors) degree in Civil Engineering from Qatar University.
Alekh Grewal: Member, Board of Directors
Alekh Grewal is a non-executive member of the Board of Directors of Damas International Limited. Alekh Grewal has over 25 years of experience in industry including 15 years with James Hardie in Australia as General Manager and Chief Financial Officer. In 2001 he joined KPMG India as Chief Operating Officer, Partner and Deputy Chairman. Alekh Grewal joined Mannai Corporation QSC, Qatar in 2004 as Chief Financial Officer and in 2009 he was appointed as Chief Executive Officer and subsequently became its Group Chief Executive Officer in 2012. He was elected as a Director of Mannai Board in January 2013. Alekh Grewal is a Fellow of the Institute of Chartered Accountants in England & Wales, Associate of the Institute of Chartered Accountants in Australia and holds a Bachelor of Commerce (Honors) degree. He attended the Advanced Management Program at Harvard and the International Directors Program at INSEAD. He was awarded the Certificate in Corporate Governance from the INSEAD Business School.
Faisal Al Bannai: Member, Board of Directors
Faisal Al Bannai is a non-executive member of the Board of Directors of Damas International Limited. Faisal Al Bannai is one of the most successful businessmen in the UAE. Founder and Chief Executive Officer of Axiom Telecom, Al Bannai established the company in 1997 when he identified a clear gap in the market for a wholesale and retail business for mobile communications. Today, Axiom Telecom is the Middle East’s largest wireless retailer. Al Bannai has more than 15 years of experience working in the IT and telecom sector. He has received various acclamations as a result of his contribution to the industry and society. Al Bannai has a Bachelor’s degree in Finance from Boston University and a Master’s degree in Shipping, Trade and Finance from London’s City University.
Anan Khalil F. Fakhreddin: CEO
Anan Khalil F. Fakhreddin joined Damas in March 2010. He is a jewellery and retail industry veteran with more than 23 years experience in Middle East. He had been with De Beers for 9 years as Director, Gulf and has also served as Managing Director for Middle East and Turkey with the World Gold Council. Anan Fakhreddin started his career with American Express and held the position of Regional Manager in Saudi Arabia. He has been the Chairman of Dubai Gold and Jewellery group from 2010 for two years. In addition to a wealth of experience he is a certified gemologist. Anan Fakhreddin graduated from Yarmouk University in Jordan and has attended the Harvard Finance for Senior Executive Programme.
THE JOURNEY OF THE DAMAS GROUP BEGAN IN 1907, AND SINCE THEN, THE BRAND HAS EXPANDED TREMENDOUSLY, GROWING INTO A TRUSTED HOUSEHOLD NAME. WITH OVER 100 YEARS OF HISTORY, DAMAS HAS DEVELOPED ITS PORTFOLIO OF INTERNATIONAL BRANDS, AND HAS BUILT A STRONG REPUTATION, BECOMING A GLOBAL TRADEMARK. DAMAS INTERNATIONAL WAS ACQUIRED IN APRIL 2012 BY A CONSORTIUM LED BY MANNAI CORPORATION AND HAS CONTINUED ITS EXPANSION SINCE, WITH PLANS TO FURTHER DEVELOP THE DAMAS BRAND AND ITS RETAIL NETWORK.
corporate social responsibility
We believe in giving back to the community, thus our definition of success “do well, as well as good”. Our support mainly goes out to educational, cultural and social institutions so they can efficiently perform their roles in the community.
THE FOUR PILLARS OF DAMAS
The values our company was built on and what we stand for when we conduct business
With over 100 years’ experience in the jewellery industry, Damas earned valuable credibility in the market. Authentic craftsmanship was passed on throughout time, guaranteeing that every piece from Damas gets created with remarkable design that takes your breath away.Find out more
Because we believe quality comes from innovation, creativity is at the heart of our brand. First we handpick the finest jewels then craft them into unique designs using state-of-the-art techniques. This era’s constant demand for innovation is what allows us to realize our true potential.Find out more
Just like the iconic structures that form the Dubai skyline, Damas grew to become an internationally recognized brand. The city’s distinct skyscrapers reflect the Arabesque yet contemporary style of our brand. Dubai is a city with ambition, one that keeps rising higher everyday, a true inspiration to us.Find out more
Over the years, Damas earned its customers trust by consistently providing excellent quality, unparalleled designs and unmatched craftsmanship. Till this Day, Damas is founded on the toughest of standards. Our experts conduct thorough quality checks every day in efforts to impress customers with the most flawless and beautiful jewellery in the market.Find out more